For ax2+bx+c, seek numbers whose product is ac and sum is b. If none exist among integers, use the discriminant or quadratic formula rather than forcing integer factors.
Example
Factor 6x2+11x+3. The product ac=18 and sum b=11 suggest 9 and 2:
6x2+9x+2x+3=3x(2x+3)+(2x+3).
Hence (3x+1)(2x+3). The two zeros are −1/3 and −3/2.
Avoid this mistake
Matching only the constant term is insufficient. Check the middle coefficient as well as the leading coefficient.